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December 3, 2012 / Steven Soliman

CVS Homeopathic Cold and Flu Products Sued for False Advertising

A class action investigation has been launched against CVS Homeopathic Cold and Flu products e by consumers who allege that these products do not work as advertised. This cvs all natural flu reliefline of products includes CVS Homeopathic Cold Relief, CVS Zinc Cold Remedy, CVS All Natural Flu Relief, and CVS Cold Remedy.

Specifically, these products are advertised as homeopathic remedies that have been “proven” to reduce the length and severity of flu symptoms. However, a look into the ingredients of these cold and flu remedies reveals no active ingredients leading some to argue that consumers are paying only for a placebo.

Similar complaints have been filed against other homeopathic medicine manufacturers, such as Similasan for its Children’s Earache Relief, and Boiron, Inc. for Oscillo, an alleged cure for season flu and cold symptoms.

Homeopathy is defined as, “A system of therapy based on the concept that disease can be treated with drugs, in minute doses, thought capable of producing the same symptoms in healthy people as the disease itself.” The American Medical Association does not accept homeopathy, but it also does not reject the practice. Nonetheless, homeopathic (or, natural) remedies have become increasingly popular over the years, as society shifts towards more health-conscientious lifestyles. Despite their seemingly healthy ingredients, numerous homeopathic remedies make health claims that are unsubstantiated. For example, many of the companies producing these homeopathic products often cite “clinical studies” or claim the product has been “proven” effective, though the studies and evidence often lack credibility and are not scientifically valid. In fact, some companies have even paid for their own studies and have manipulated the data to support their claims. As a result of the increase in this type of false advertising, homeopathic fraud lawsuits have also increased, and millions of dollars in settlements have been rewarded to consumers who have purchased these products.

If you or someone you know has purchased a homeopathic remedy that did not work as advertised, or believe that you may be a victim of homeopathic fraud, please contact Khorrami, LLP for more information.

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