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July 26, 2012 / Corina Valderrama

Adidas “adiPure” Running Shoes Sued By Consumers Claiming False Advertising

Adidas has been sued by consumers who purchased its “adiPure” barefoot running shoe. According to the lawsuit, Adidas falsely represented that the shoes would deliver increased training efficiency and decreased risk of injury. The plaintiffs accuse Adidas and the $90-a-pair adiPure shoes of actually increasing the risk of bruising and foot damage due to the minimal amount of padding and other protective features found in traditional running shoes.

“Barefoot running” or running in shoes with articulated toes and minimal padding has grown in popularity in recent years. Adidas launched the adiPure shoe in August, 2011 in an attempt to capitalize on the trend. Adidas claims that the shoe improves posture and foot health, foot and lower leg strength, spine alignment, and reduces the risk of injury.

The complaint, however, alleges that Adidas has no proof or substantiation backing up those health claims. The American Podiatric Medical Association has warned consumers against the barefoot running trend, saying that “research has not yet adequately shed light on the immediate and long-term effects of this practice.”

In March, a false advertising class action lawsuit was filed against Vibram, the maker of barefoot-running shoe FiveFingers, over similar claims. Both suits seek refunds as well as statutory damages for everyone who purchased the shoes.

This is not the first false advertising lawsuit against shoe-manufacturers. Earlier, various leaders in athletic shoe-wear were sued for false advertising linked to “toning footwear” as well.

If you feel that you have been the victim of false advertising of athletic or any other kind of equipment, contact Khorrami, LLP for a confidential consultation.



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