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July 26, 2012 / Corina Valderrama

Class Action Lawsuit Alleges False Advertising against Coca-Cola

A recent federal class action lawsuit has been filed against Coca-Cola, alleging the manufacturer is falsely advertising its Simply Orange orange juice as “pure” and “all natural,” when the juice is actually heavily processed and flavored.

The lawsuit claims that the product undergoes extensive processing, and is dependent upon added aroma and flavoring in ways not found in nature. “Mass marketed orange juice such as Simply Orange cannot be fresh squeezed, as fresh squeezed orange juice is unstable and has a short shelf-life,” the lawsuit asserts. The lawsuit claims that by deceptively promoting Simply Orange as “100% Pure Squeezed Orange Juice,” Coca-Cola attempted to take advantage of consumers’ preferences for natural products and their willingness to pay a premium price for those products.

The plaintiff, consumer Nezzie Rose Christina, filed the suit in federal court and seeks class action status against Coca-Cola for unjust enrichment, breach of express warranty, fraudulent concealment, and violation of the Missouri Merchandising Practices Act. She is asking for the return purchase price of the juice, plus interest, expenses, and attorney’s fees.

If you or someone you know has been misled by false claims about a product, contact Khorrami, LLP for a confidential consultation.

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