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July 26, 2012 / Brandon Brouillette

Olay Regenerist Sued for False and Deceptive “Anti-Aging” Claims

A class action law suit has been filed against Proctor & Gamble Co. in Los Angeles Superior Court, alleging that the company has falsely advertised its Olay Regenerist line of “anti-aging” skin care products.   Olay bills its product as offering various “anti-aging” benefits through its combination of  ingredients such as vitamin E, pro-vitamin B5, green tea extract, allantoin and glycerin. According to the complaint, Proctor & Gamble does not possess reliable enough scientific evidence to substantiate that the ingredients contained in the line of products can support its various “anti-aging” claims.

Under California’s False Advertising Law, companies are prohibited from disseminating advertisements that contain untrue or misleading statements about the nature of a product.  In addition, California’s Consumer Legal Remedies Act makes it unlawful in the sale of products to represent a product has characteristics or benefits its does not have.

If you feel you have been misled in purchasing a product or a service, please contact the attorneys at Khorrami, LLP for a confidential consultation.



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