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July 27, 2012 / Admin

New Class Action Alleges Colgate-Palmolive Misled Consumers about Effectiveness of SoftSoap

Last week a new class action law suit was filed in New Hampshire against the Colgate-Palmolive Company, alleging that the company misled consumers about the anti-bacterial effectiveness of its SoftSoap product. The complaint alleges that Colgate’s Softsoap products are no more effective at combating bacteria than ordinary soap, yet consumers are led to believe otherwise. The plaintiffs seek more than $5 million in damages.

The suit also alleges that Colgate failed to disclose that one of the supposed active ingredients in the SoftSoap Antibacterial products, triclosan, may actually be harmful to consumers because it could contribute to the development of antibiotic resistant bacteria.  According to the complaint, triclosan “alters hormone regulation in animals [thereby indicating that] it may contribute to making bacteria resistant to antibiotics.”

If the allegations are true, the Plaintiffs may be able to recover damages under the consumer protection laws of various states for false advertising and unfair business practices, as well as for breach of express and implied warranties.

If you feel you have been misled about the benefits or effectiveness of a product, contact the attorneys at Khorrami, LLP for more information and a free consultation regarding your possible claims.

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