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October 2, 2012 / Scott Tillett

New False Advertising Class Action Filed Against Frito Lay’s Bean Dip

A new class action has been filed in Florida federal court against Frito-Lay alleging false advertising in connection with its bean dip products.  Plaintiff Kelli Altman alleges the company misrepresents its Bean Dip products as “All Natural,” when in fact they contain Genetically Modified Organisms (“GMOs”) such as soy products.

GMOs are plants modified through biotechnology and DNA splicing of genes from another source.  The plaintiff contends that the “All Natural” labeling and the company’s failure to disclose the presence of GMOs in its products are material misrepresentations which “violate[] the consumer’s right to know what is being introduced into his or her body…”

Ms. Altman has alleged causes of action for violation of the Florida Deceptive and Unfair Trade Practices Act and unjust enrichment, for which she seeks actual and punitive damages, as well as equitable relief, enjoining Frito Lay from continuing to employ unfair and/or deceptive business practices.

Have you been the victim of consumer fraud?  If so, call Khorrami, LLP for a confidential consultation.

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