Class Action Lawsuit Filed Against Maybelline’s Super-Stay Lipstick for False Advertising
Every girl is looking for the longest lasting and most wearable lipstick. However, some users of Maybelline’s Super Stay Lipstick say that Maybelline’s lipstick is not it. A class action lawsuit was filed against Maybelline in a New York federal court on September 21, 2012, alleging that Maybelline’s marketing, advertising and promotion of its “Super Stay 10HR Stain Gloss” and “Super Stay 14HR Lipstick” is “misleading, inaccurate and deceptive.”
The three women who filed the complaint claimed that their lipstick lasted only a few hours before wearing off. This length of wear is contrary to the Maybelline’s assertion that the “Super Stay 10HR Stain Gloss” stays vibrant and shiny, yet transparent and won’t fade” for a ten-hour period. It is also different from Maybelline’s advertisement that state the “Super Stay 14HR Lipstick” is a lipstick that is a “rich color with super staying power.”
The Maybelline class action lawsuit alleges that there is a minimum of $5,000,000 in damages at issue for the consumers who purchased the lipstick.
If you or loved one has purchased a product that did not work the way it was advertised, please contact Khorrami, LLP for a confidential consultation.