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May 14, 2013 / Amanda Greenburg

Lancome Sued for Deceptively Marketing its “24 HOUR MAKEUP”

An Orthodox Jewish woman, Rorie Weisberg, has sued Lancome for failing to live up to the promises made in the marketing of its “24-hour makeup,” Teint Idole Ultra 24H.

Teint Idole Ultra 24H  claims it can provide “lasting perfection” for a fully day and night. Rorie Weisberg of Monsey, New York claims Lancome’s product did not deliver the promised results which prevented her from looking good and staying holy on the Sabbath.

As an Orthodox Jewish woman, Rorie asserts she relied on Lancome’s representations because she “abides by Jewish law by not applying makeup from sundown on Friday until nighttime on Saturday.”  Rorie was hopeful that the makeup would last the entire duration of the Sabbath.   The appeal of the long-term wear “was central to plaintiff’s purchase decision, as a long-lasting makeup assists with her dual objections of compliance with religious law and enhancement to her natural appearance.”  Rorie was disappointed when the makeup “faded significantly” overnight especially since the make-up was priced at $45.00 for a one-ounce bottle.

Rorie filed a claim in Manhattan federal court accusing Lancome of violating New York business law through “deceptive acts and practices.”  Rorie seeks unspecified damages from Lancome and would like the company to create a “corrective advertising campaign.”

L’Oreal spokesperson, Rebecca Caruso, stated “Lancome strongly believes that this lawsuit has no merit and stands proudly behind our products.  We will strenuously contest these allegations in court.  Consistent with our practice and policy, however, as this matter is currently in litigation, we cannot comment further.

If you or someone you love has purchased a product that did not perform as promised, please contact Khorrami, LLP for a private consultation.


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