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August 12, 2013 / Scott Tillett

Consumer Class Action Lawsuit Alleges False Advertising of Huggies “Natural” Diapers

Two consumers, Dianna Jou and Jaynry Young, have filed a consumer class action lawsuit in California Federal Court, alleging that the makers of Huggies diapers, Kimberly-Clark Corp., has engaged in deceptive and false advertising of its “natural” baby products.

The lawsuit alleges that consumers purchased the more expensive Huggies products, based upon product labels and advertising claiming they were organic, environmentally safe, and otherwise “natural,” but that these products are substantially the same as the brands’ other diapers and that the allegedly “natural” products contain toxic substances that can be harmful to babies. According to the plaintiffs, the “natural” products contain two preservatives used in cosmetics, methylisothiazolinone and methylparaben, both of which have been associated with allergic reactions.

The complaint also alleges that while the “natural” diapers do contain organic cotton, it is used on the outer surface of the diapers and does not come into contact with the babies’ skin. The plaintiffs claim that superficial differences in the more expensive, “natural” products do not live up to representations advertised on the products’ packaging and do not meet consumer expectations.

The plaintiffs are suing on behalf of a nation-wide class of consumers who purchased Huggies Natural Diapers or Wipes since December 2006 and have alleged violations of the California Consumer Legal Remedies Act, California False Advertising Law, the Environmental Marketing Claims Act, California’s Unfair Competition Law, and the Wisconsin Deceptive Trade Practices Act.

If you or someone you know has purchased a product based upon false advertising, you may be entitled to relief. Please call Khorrami Boucher Sumner Sanguinetti, LLP for a confidential consultation.

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