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February 11, 2014 / Nazareth M. Haysbert

$1 Million Settlement Reached in Louis Vuitton Consumer Privacy Lawsuit

On January 9, 2014, William Q. Hayes, United States District Court Judge for the Southern District of California, granted final approval to a class action settlement against luxury fashion house Louis Vuitton. The class action lawsuit alleged that a California Louis Vuitton store requested and received personal identification information from its credit card customers in violation of Section 1747.08(a) of the California Civil Code, which specifically prohibits retailers from requesting and recording personal identification information, such as an address, zip code, phone number, and email address, when making certain credit card transactions with customers.

Louis Vuitton denies the allegations, but decided to settle the class action lawsuit, entitled Deanna Morey v. Louis Vuitton North America, Inc., to avoid further litigation. Under the terms of the settlement, Louis Vuitton has agreed to reward Louis Vuitton Merchandise Certificates, in the amount of $41, to over 23,000 consumers who submitted valid claims.

If you or a loved one feels they have been misled by deceptive sales practices, please contact Khorrami Boucher Sumner Sanguinetti, LLP for a confidential evaluation of your rights.


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