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April 24, 2014 / Brandon Brouillette

Crisco ‘Natural’ Cooking Oils False Advertising Investigation

The law offices of Khorrami Boucher Sumner Sanguinetti, LLP are investigating allegations of false advertising made by the J.M. Smucker Co. in relation to the marketing and advertising several of its Crisco® brand cooking oils as “all natural.”

Under the Crisco® brand moniker J.M Smucker Co. sells various cooking oils, including Crisco® Pure Canola Oil, Crisco® Puritan Peanut Oil, Crisco® Natural Blend Oil, Crisco® Pure Corn Oil, and Crisco® Vegetable Oil. J.M. Smucker Co. represents through its advertising and product labels that each of these products are “all natural.” However, some, if not all of these products are said to contain Genetically modified (GM) foods.

GM foods are defined by the World Health Organization as those “derived from organisms whose genetic material (DNA) has been modified in a way that does not occur naturally, e.g. through the introduction of a gene from a different organism.” Over time more and more consumers are becoming wary of GM foods and the unknown side effects that they may cause. Moreover, many consumers do product comparisons when they shop and look for “all natural” or similar labeling on a product before they decide which product to purchase. Based on that decision consumers may end up paying a higher cost solely on the basis of a representation that may not be true.

If you would like to put a stop to misleading food labeling practices and have purchased Crisco® brand cooking oils on the false belief that the products were “all natural,” please contact the law offices of Khorrami Boucher, LLP for a free confidential consultation regarding your potential claims for relief.


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